The people who do the work.

Achillion Services is deliberately small. Every engagement is led personally by one of the three names below — not a junior account manager, not a sales handoff. If you sign with us, you talk to us.

Edward Lonsdale

Founder & Managing Partner

Focus: Strategy · Senior client relationships · Agency standards

Edward founded Achillion Services in 2023 after eleven years in performance marketing — most recently leading the EMEA paid media practice at a London-based independent agency. His remit is the firm’s direction, senior client relationships and the agency’s standards: every plan that leaves the building has his sign-off. Outside work he sits on the steering committee of two Channel Islands business associations.

Credentials: Google Ads Search, Display, Video & Shopping certifications; CIM Diploma in Professional Marketing; M.Sc. in Marketing Analytics, City, University of London.

Daniel Petrov

Head of Performance Media

Focus: Google Ads · Performance Max · Paid social · Account audits

Daniel runs the Google Ads, Performance Max and Paid Social practice. Before Achillion he spent six years at two Tier-1 agencies in London managing seven-figure budgets across fintech and B2B SaaS. He has personally built and operated more than four hundred Google Ads accounts; he is the person who ends up in the room when an account needs to be rebuilt from the ground up. Daniel writes most of our internal playbooks and a fair amount of our public Insights.

Credentials: Google Ads all-channel certifications (renewed quarterly); Meta Blueprint Certified Media Buying Professional; SA360 Certified.

Sophia Kuznetsova

Head of Analytics & Operations

Focus: Server-side GTM · Enhanced conversions · GA4 architecture · BI dashboards

Sophia leads the analytics and operations side of the agency: server-side tagging, Enhanced conversions, GA4 architecture, dashboards, and the internal tooling our buyers rely on. Before joining Achillion she spent five years at a Big Four consulting firm building data infrastructure for retail and financial services clients. She is the reason our tracking actually reconciles — and why most of our case studies have numbers that hold up under scrutiny.

Credentials: Google Analytics 4 certified; Google Tag Manager — advanced; AWS Certified Data Engineer — Associate.

Want to talk to one of us directly?

Send a brief on the contact page and the appropriate partner will reply within one business day.

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